If your website is more than two years old, it is too old. Websites must change with technology. Responsive and friendly to your customers.
Search Engine Optimization
Have your website found by your service, because people do not know the name of your business. Google, Yahoo & Bing.
Search Engine Marketing
Advertise your company through top searches and search engines like Google, Yahoo, Bing...
If you are going to advertise, reach your customer and track the results!