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Jab, Jab, Jab, Right Hook, “How To Tell Your Story In A Noisy Social World” A review of Gary Vaynerchuck’s New Book.

By Jeff Rossignol  |  January 26, 2015  |  Social Media

“All companies are media companies!”  That’s the title of the tenth chapter in Gary Vaynerchuck’s book Jab, Jab, Jab, Right Hook  “How To Tell Your Story In A Noisy Social World”.  As a small business owner you may not understand such an audacious statement by Mr. Vaynerchuck. You offer services or sell products all day.  Your idea of media is the local radio or newspaper trying to sell you an ad.  You have a Facebook page for your business and the latest post is seven months old.

Technology has given the power of publishing to the masses.  Newspaper is no longer the boss on print.  Radio no longer owns the corner on audio and broadcast television does not dominate video.  You own all the media now!  On your computer, right now, you can create a podcast, write a blog and create your own video commercial. You can distribute your content through various social mediums to an audience that wants to hear you.

Consider the following example.  A local newspaper in Eastern West Virginia has a print circulation of 15,809 homes.  The paper has been in existence close to a century.  In late 2013 three moms begin a blogging website www.blogging-mamas.com.  In one year, these ladies have amassed a circulation of 37,214, using just five social media platforms. 

Jab, Jab, Jab, Right Hook is a complete handbook for the nine most popular social mediums to date.  Gary first describes each medium, defines the kind of people who frequent each medium and explains how best to use each one.  This book is the fast track to gain understanding on social media.

Gary offers, what I believe, are the two most important traits of social media.  

First, social media is always changing, that is the new norm.  As business owners, part of our daily work is keeping up with the changes.

The second aspect of social media is by far the most important truth to understand and it’s in the title of Gary’s book.

Jab, Jab, Jab, Right Hook really means Give, Give, Give, Before You Ask. 

Gary gives the universal formula on how to use social media to generate sales; Give! 

Let’s be honest, many people don’t really use social media because they don’t see the money at the end of the social trail.

Zig Ziglar shares,

“You can have everything in life you want, if you will just help other people get what they want.”  

Social media allows you the opportunity to share your knowledge and expertise for the benefit of others.  In return, you become a local and trusted expert. 

There are three benefits of being a local, trusted expert.  First, people do business with people they know and trust. Second, your customers will perceive your sales proposition as an opportunity to buy rather than a sales pitch.  Nobody likes to be sold, everyone loves to buy.  Finally, advertising is branding and your social media strategy can accomplish top-of-mind awareness.

Impress everyone at the next chamber mixer when you talk about that infamous tweet you news-jacked and it led to a profitable new client.  Have no idea what I just said?  Get a hold of Jab, Jab, Jab, Right Hook by Gary Vaynerchuck and save precious time on your social media learning curve.  Learn the details on Twitter, Facebook, Google+, Instagram, Linkedin, Tumblr, Pinterest, Vine and Snapchat.

Here’s to the continued success of your business!

Which social media is your greatest frustration? Leave a comment below or email me at jeff@capwiseme.com.  

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